How Local Agencies are Helping Leicester Small Businesses
- Written by: Danielle Carpenter
- Category: Business, Computer, Internet, Web design
- Published: October 19, 2015
If you have a business based in Leicester, and you don’t have a website, then it is imperative that you get one as soon as possible. We are now in 2015, and while it wasn’t a big deal if you didn’t have a website a few years ago, it is now critical if you want to run a successful business and remain competitive in your field. So, in this article, we will be taking a closer look at what having a website can do for your business and how it can help you to achieve your bottom line – more sales and customers.
Smartphones have become an integral part of society, and you can barely take a step out of your home without seeing someone on a smartphone. Most people use their smartphones at least once per hour, and they usually search online if they need to find out any information. This applies to businesses because if a person is looking for a nearby tattoo parlor, the first thing they might do is a Google search or Facebook search for tattoo parlors in their location. So, if you are the owner of a tattoo parlor, and you’re not listed as a website or business page on Facebook, and then the chances are that you’ll never get that person’s business. You will need a website, so start looking for web design leicester and bring your business into the New Age!
Since most people are searching online and mainly through their mobile phones, you need to have a smart and crisp website that is also mobile friendly. Google recently rolled out a mobile update in April 2015 where you need to mobile optimize your site for it to be rewarded with higher rankings. Of course, just having a website is not enough, but you need to get it ranked on the first page of Google and other search engines to get more visitors to your site. You can do this through the process of search engine optimization (SEO).
SEO is easily learned, or you can hire an Leicestershire SEO agency or freelancer to do the SEO on your website. They will typically optimize the On-page and off-page factors of your site so that it naturally ranks higher for your niche specific keywords that will get you highly targeted traffic. The more targeted traffic you have, the more potential customers will visit your site, which will boost your business.
Now, on your site, it is essential that you thoroughly explain your business, services and provide detailed information about your products. If you sell physical products, then you might want to consider creating an eCommerce site where people can buy your products online. This is a great way to get even more sales since many people prefer to shop online as oppose to visiting a real world store. Also, eCommerce is no longer as complicated as it used to be and can be easily done through platforms such as Shopify, Woocommerce, etc.
In addition to having a website, you should also create social media pages for your business. This means that you should have Facebook, Twitter, LinkedIn, etc. Social media is essential for online business success since millions of people use social media to interact with their favorite brands. Social media also gives you the ability to connect truly with your customers on a one to one basis that humanises your business and will help you get even more customers in the long run.
In closing, having a website for your Leicester business is critical in 2015 and beyond. Best of all, you don’t have to spend thousands of pounds to create a website, and you can easily do it yourself with a few online tutorials. So, what are you waiting for?