Creative Web Design Advantages
- Written by: Danielle Carpenter
- Category: Business, Future technologies, Home technology, Internet, Web design
- Published: March 10, 2016
Having a website developed by a creative web design company can offer a significant edge over the competition especially in the eyes of your prospective clients. This is not an advantage you can expect from a traditional web design company.
The traditional web design company is focused on hearing out what you have to say with regard to what you want. They would then assemble the necessary content into a functioning site, which is all well and good. Until Web 2.0 takes the scene and with it more traditional marketing practices, this is where only creative web design can create flexible marketing tools.
‘Creative Web Design’ refers to the development of web sites which still present all the functionality and relevant information that a customer would expect, but also have that special focus on the aesthetic values. These will also use that ‘Wow Factor’ that traditional marketing uses to engage their potential customers.
Imagine a road side billboard with impressive graphic design, superb choice of colours and tones and engaging imagery. The visualise an A4 black and white photocopied Ad with a brief message and maybe a phone number stapled to a utility pole. Although your attention may be drawn to both, it is the creative approach that will leave a more lasting impression.
Now imagine two websites. The first features a flash intro page which dynamically displays a montage of exciting images which then draws your attention into a deftly crafted website where every pixel is there for a purpose. Now imagine a bland website with low aesthetic value, with only basic navigation tools presented in a plain environment.
The difference is huge; like comparing a back garden kiddie-pool to holidays in the Bahamas.
By applying the most sophisticated and cutting edge technologies, including HTML5, jQuery and Flash, creative web designer’s such as Regency Creative will visually engage the end user. But there are some pitfalls that creative designers must keep in mind and be wary of.
Around a decade and a half ago, many graphic design companies began to find applications for their trade in the world of web design. Although creative talent may have been high, the technical know-how and experience, especially in terms of web development, was severely lacking.
Lack of understanding the key aspects of web design functionality like SEO, valid markup and browser incompatibility were areas that were lacking.
Although, this could technically be called ‘creative web design’ many elements of the developed websites were flawed, unavailable in code form or presentation issues when accessed through different browsers and operating systems. Many of these problems went overlooked; many substandard sites exist today and many more are being created which will not serve the any purpose.
For this reason it is important that sufficient research be done into the history of any ‘creative web designer’ being considered for service. The operation should be investigated inside and out and don’t be shy about asking for references and success stories. Any web design company worth your time will have no problems providing your with a sparkling record.
A good web development company will have expertise in many different fields. The artistically minded designer who may have some experience, if not extensive experience in graphic design. There will also be a web developer handling all the technical aspects of the web site.
Most often they will work to create a static image of the planned site (wireframe) that they can deliver for your approval. After which the finer points of the site can be assembled into a functioning site that will have the aesthetic look to convey your company’s tone and purpose to your prospective clients.