Rescue Technology Advanced
Saving your business and your time

Business in the digital ageKeeping up with the technological trends is not the only way of ensuring your business is up to par with the times. Making the necessary technological improvements is just one of the ways of getting your business there, knowing how to leverage the new technology is what matters the most. The journey into the age of technology is one of the strategic moves that will ensure your business remains competitive not just within London but also in the digital age. Here are the top options that you should consider for your business to bring it into the age of technology.

Develop a Digital Strategy
The first step should be having a clear focus on the kind of presence the business should have on the digital platforms. A digital presence takes away the physical presences of the business bringing in a stable presence that does not have the limitations of location. Every business seeking to stay current with what is trending in the technological world should have a solid digital strategy. A solid digital strategy requires that a business has a website. There are many web design agencies London that will be able to assist you. Spent plenty of time finding a company who understands your vision well such as London based agency Regency Creative found at The strategy should include putting the business on the internet (having a website, having a digital marketing strategy, and developing a way of leveraging what technology has to offer.

Map of the Internet

Map of the Internet or random paint splodges :)

Have an Online Presence
Any new-age business should have its mark on the World Wide Web. The internet is the biggest technological innovation that has the most significant impact on global economy. Having a website is an important part of the journey. Frankly, any business seeking to make the most of what technology has to offer should have a website or some form of online presence; technology seems to grow with a huge part of its growth associated with the internet.

Mobile–Friendly Website
The other important move that any business should make is ensuring that it has a visible online presence. Given that most people use their mobile devices to access the internet, it is vital for businesses to have a mobile-friendly website. But, with the rapid technological growth seen in mobile communication, especially is the use of apps, business should also invest in developing applications that do not just link people to their websites but also offers flawless online and offline services.

Technical InnovationLeveraging Technologies
To be part of any game requires mastering how the game is played and developing tactics to either outwit and outdo your competition or be at the same level. Technology is always evolving bettering what exists while also birthing new things all in a bit to offer innovative solutions. Hence, finding a means to leverage technologies is a move that will not only bring your business into the digital age but also ensure it thrives and stays there; just find out what is trending in the technological world.

Embracing Change
Most businesses are too rigid and timid to change; fighting change is always a hard battle that is seldom worn. As mentioned, technology is always evolving, and this means new things will keep being birthed. Keeping up with new digital innovations and trends is the only way that businesses in the age of technology will avoid losing track of things. With technology change is inevitable and the sooner businesses realise and embrace this sooner they will secure their future in an age where technology rules.

Business stuck in the dark ages

Don’t leave your business in the dark ages …

If you have a business based in Leicester, and you don’t have a website, then it is imperative that you get one as soon as possible. We are now in 2015, and while it wasn’t a big deal if you didn’t have a website a few years ago, it is now critical if you want to run a successful business and remain competitive in your field. So, in this article, we will be taking a closer look at what having a website can do for your business and how it can help you to achieve your bottom line – more sales and customers.

Smartphones have become an integral part of society, and you can barely take a step out of your home without seeing someone on a smartphone. Most people use their smartphones at least once per hour, and they usually search online if they need to find out any information. This applies to businesses because if a person is looking for a nearby tattoo parlor, the first thing they might do is a Google search or Facebook search for tattoo parlors in their location. So, if you are the owner of a tattoo parlor, and you’re not listed as a website or business page on Facebook, and then the chances are that you’ll never get that person’s business. You will need a website, so start looking for web design leicester and bring your business into the New Age!

Mobile friendlySince most people are searching online and mainly through their mobile phones, you need to have a smart and crisp website that is also mobile friendly. Google recently rolled out a mobile update in April 2015 where you need to mobile optimize your site for it to be rewarded with higher rankings. Of course, just having a website is not enough, but you need to get it ranked on the first page of Google and other search engines to get more visitors to your site. You can do this through the process of search engine optimization (SEO).

SEO is easily learned, or you can hire an Leicestershire SEO agency or freelancer to do the SEO on your website. They will typically optimize the On-page and off-page factors of your site so that it naturally ranks higher for your niche specific keywords that will get you highly targeted traffic. The more targeted traffic you have, the more potential customers will visit your site, which will boost your business.

Now, on your site, it is essential that you thoroughly explain your business, services and provide detailed information about your products. If you sell physical products, then you might want to consider creating an eCommerce site where people can buy your products online. This is a great way to get even more sales since many people prefer to shop online as oppose to visiting a real world store. Also, eCommerce is no longer as complicated as it used to be and can be easily done through platforms such as Shopify, Woocommerce, etc.

Social media for businessIn addition to having a website, you should also create social media pages for your business. This means that you should have Facebook, Twitter, LinkedIn, etc. Social media is essential for online business success since millions of people use social media to interact with their favorite brands. Social media also gives you the ability to connect truly with your customers on a one to one basis that humanises your business and will help you get even more customers in the long run.

In closing, having a website for your Leicester business is critical in 2015 and beyond. Best of all, you don’t have to spend thousands of pounds to create a website, and you can easily do it yourself with a few online tutorials. So, what are you waiting for?